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Wednesday, February 3, 2010

Soap mail?

These images of Gmail-branded soap have been circulating around over the past couple of months and eventually ended up on a Wired Blog along with many others. They have been dismissed as either a clever Photoshop job or an art project.


Put Fundae!


Good try by Nikhil bhaiya.
Sijut,ayesha and interstellaroverdrive takes away the honours! The soap apparently was an actual campaign done to promote Gmail's spam filtering might to Russian students. The connection is the Russian wordplay on the soundalike slang for email and soap. The copy on package reads: "Gmail: the cleanest soap".

4 comments:

ayesha said...

this soap is targeted at russians as english word mail & russian word "milo"(russian for soap ) are somewhat similar.to project gmail as the most spam free & cleanest mail

interstellaroverdrive said...

It was an actual GMAIL campaign to promote spam filtering to Russian students.

Nick said...

something regarding the lawsuit against google in russia due to this brand of soap.

Sijut Mehta said...

This was an actual campaign done to promote Gmail's spam filtering strength to Russian students...
On the cover it's written "the cleanest soap" in Russian...