Excuse me for this hardcore Biz funda.Apologies!
Developed by brownie wise,for increasing the sales for X(company) this Y is a marketing method.
In Y,people have a social gathering and the product is demonstrated in there.The orders for the product
is then taken before the gathering ends.Y has been used primarily to sell items whose main appeal is to women by women.
Name X and Y.
Daredevil,champ and shrey got it right...the marketing plan is "party plan" and company is Tupperware.